Posted on February 16, 2019


numerous marketing instruments have to be applied after an investigation of the bank’s 2 W. Grzegorczyk, Marketing Bankowy, Oficyna Wydawnicza Branta. The marketing strategies of banks in Poland, especially after accession to the EU can . Grzegorczyk, Marketing bankowy, Oficyna Wydawnicza Branta, Łódź. Chrzanów: Wyższa Szkoła Przedsiębiorczości i Marketingu, pp. Grzegorczyk W., , Strategie marketingowe banków [The Marketing Strategies of.

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Users should refer to the original published version of the material for the full abstract. It can therefore be concluded that marketing and the use of marketing-mix instruments were an important factor in these effects. Wydawnictwo Akademii Ekonomicznej mrketing Poznaniu. Fees and commissions were of increasing importance for banks.

Pluta — Olearnik, M. Abstract This paper presents the role played by staff especially in service companies. Prices were established more frequently on the basis of price competition and demand.

Customers evaluate the quality of the product intangible based on the behavior, knowledge and skills of employees with whom they have direct contact. Browse By Issue By Author. Main page About edition Search the website Instructions for authors Editorial board Contact information.


Marketing bankowy – Wojciech Grzegorczyk – Google Books

Despite the economic crisis in Europe the capitals of banks in Poland and their financial performance were increasing. Marketing activities of banks implemented since the mid- 90s over time become fully professional.

Skip to main content Skip to main navigation menu Skip to site footer. Remote access to EBSCO’s databases is permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial use. We see employees as internal customers. There are many different measures for bank marketing activities: The importance of human resources has accelerated the development of internal marketing.

Its aim is to improve the system of internal communication and responsiveness to the needs of others.

Formats and Editions of Marketing bankowy []

Marketing w teorii i w praktyce. Open Science in Ukraine – site development for scientific journals. This abstract may be abridged.

Scientific Journal of Polonia University. The example of the design of materials Authorship Statementon the Submitted Paper. Vol 20 No 1 Vol 29 No 4 One could see a rapid increase in the quantity and quality of banks’ offer as well as an increase of promotional activities professionalism.


Vol 25 No 6 Pay the publication fee and send a proof of payment.

Scientific Journal of Polonia University20 1 However, users may print, download, or email articles for individual use.

Vol 24 No 5 A significant increase in the importance of marketing research as a condition of marketing strategies could be observed as well as the development of modern banking services gtzegorczyk network, although the level of development is still much lower than in the EU. No warranty is given about the accuracy of the copy.

Punkt zwrotny nowoczesnej firmy. However, remote access to EBSCO’s databases from non-subscribing grzegorczky is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution.

It is an important strategic element of any organization. A properly trained and familiar with the marmeting and the everyday tasks staff ensures the development of the organization.